“On the second night Felton finally got his way, but he was under no illusion that Elvis was doing it for any other reason than to indulge his producer. In his Presley biography, Peter Guralnick described how Jarvis struggled to get Elvis to even try the song. The song, written by Dennis Linde, had gone nowhere when initially released by r&b singer Arthur Alexander. Felton Jarvis, Elvis’ personal producer, brought “Burning Love” to the recording session. Elvis was in desperate need of a hit single to revive his stagnant recording career. None of his previous six singles had even made the top 30 on the Hot 100. ![]() He had not had a top ten single since “The Wonder of You” reached #9 in the summer of 1970. When Elvis entered RCA’s Studio C in Hollywood on March 27, 1972, he was in one of the worst chart slumps of his career. His marriage had fallen apart, and during that period, he preferred investing his musical energy in “love-lost” ballads, such as “Separate Ways,” which he recorded just the day before “Burning Love.” As Ernst Jorgensen noted, at the time Elvis was not enthusiastic about recording the song, or any rock ’n’ roll song, for that matter. ![]() Released in 1972, “Burning Love” became Elvis Presley’s final hit record, the last of his 38 top ten singles on Billboard’s pop music chart. “It took almost everyone in the room to persuade Elvis to commit himself to ‘Burning Love.’ Felton (Jarvis), Joe Esposito, Jerry Schilling, and Red West were all convinced it was a hit … Yet Elvis himself remained unconvinced, and though he eventually cut it, three months later he told reporters in New York that the reason he didn’t record more rock ’n’ roll was, simply, that a good rock song was ‘hard to find.’ He seemed to have no idea that the one he’d just completed would become a classic.” - Ernst Jorgensen in “Elvis Presley: A Life in Music”
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